If you choose WordPress Auto-Install or One-Click installation offered by WordPress hosting companies, then your WordPress may come with a set of their favorite themes and plugins pre-installed. To install a new theme, you need to click on the ‘ Add New ’ button. Once, you download the plugin, in your WordPress dashboard, go to Plugins - Add new. In the add, new page, click Upload plugin. Now, you will have chosen the.zip file, which you downloaded in the WordPress.org website. Once you selected the.zip file, you will have to click the Install Now button. The Enhanced Ecommerce Google Analytics plugin is a free WordPress plugin that’s great for WooCommerce. Keep in mind that this plugin comes with certain limitations. It only supports simple products. Also, it’s not fully compatible with some WordPress themes, like custom or child themes. I used a free wp theme on my blog.i just modified it. I used 3 plugins. You can install plugins on free wordpress themes. Felgall September 9, 2014, 7:37am #14. Open your WordPress admin dashboard, navigate to Plugins, and then click on Add New. On the next screen, you can select Upload Plugin, which will let you choose a plugin file from your computer. Select the very-first-plugin.zip file you created and click Install Now.

One of the aspects of WordPress that can confuse people is whether WordPress is free.

The answer can be complicated, which is probably why people get confused. A WordPress site can be free or can have some cost attached to it. But the WordPress software itself — referred to as WordPress core — is free and always will be. And this isn’t just about the financial cost of WordPress: it’s also free in the sense that you are free to amend and extend it and to use it as you wish.

Is WordPress Free? Key Points to Know:

WordPress is released under the GNU General Public License (or GPL), which means anyone can download, edit, customize, use, and even sell the code as long as they release it under the GPL license.

The software itself is free but you might end up paying for:

Hosting
Premium support
Updates of premium plugins/themes
Premium themes
Premium plugins

Support

In this post, I’ll demystify these questions:

Is WordPress really free?
Why is WordPress free?
Which aspects of WordPress aren’t free?

I’ll explain the two senses of free that apply and I’ll identify the main situations in which you can get a WordPress site for free, along with the specific aspects of WordPress that you can choose to get for free and those you might pay for.

So, let’s get started!

The Two Meanings of Free Applied to WordPress

Before we can look at whether WordPress is free, it helps to understand the two senses of the word free.

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These are sometimes referred to as “free as in beer” and “free as in speech”.

The first sense most people are thinking of when they ask if WordPress is free is the monetary sense: free as in beer. A beer can be free in monetary terms, meaning it won’t cost you a dime. It will never be free as in speech, though.

The second meaning of free is the freedom of speech. In other words, if you have a copy of the WordPress software, are you free to use it as you wish to, without restrictions? The answer to this is a definite “Yes!” as you’ll see in a minute.

So let’s look in more depth at the ways in which WordPress is free.

Free as in Speech

The WordPress software is free in both senses of the word. You can download a copy of WordPress for free, and once you have it, it’s yours to use or amend as you wish.

The software is published under the GNU General Public License (or GPL), which means it is free not only to download but to edit, customize, and use. It’s a software model known as open source.

The main features of this license can be summed up as follows:

You can use WordPress in whatever way you like with no restrictions.
You can customize, add, or remove anything in WordPress with no restrictions.
You can repackage, rebrand, sell, and distribute WordPress with no restrictions except that it is also released under the GPL license.

That third point is important. It means that you can take WordPress, alter it, repackage it, and sell it to other people at a profit, as long as you also apply the GPL license. In other words, your clients can pay for the code but you have to give them access to it so they can modify it themselves.

For people used to dealing with software companies that aren’t open source, this can be mind-blowing, I know. But it’s true!

So you could download WordPress and amend the code to make it work differently. In fact, WordPress started much like this, when in 2003 Matt Mullenweg and Mike Little took another open source blogging system called b2/cafelog and adapted it. What they built became WordPress: initially another blogging platform, but over the years it’s developed into a Content Management System used for all kinds of websites.

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Even if you can edit the core code of WordPress, it’s not a good idea. If you want to customize WordPress, best practices tell you to “pack” your customizations in a new plugin or use one already available. This means that when you update your version of WordPress, your customizations won’t be lost because they’re stored in the files in your plugin.

As we’ll see, some plugins are free as in beer, and others aren’t: but they’re all free as in speech.

Free As in Beer

WordPress is and continues to be free because it’s not owned by a company. Instead, it’s owned by the non-profit WordPress Foundation, which was established “to ensure free access, in perpetuity, to the software projects we support”. Its mission is to provide a stable codebase for generations to come and to educate people about WordPress and related open source software. The WordPress foundation doesn’t make any profit from developing or distributing WordPress: it’s all voluntary work.

WordPress has thousands of plugins, some of which are free and some you have to pay for, but they’re all free as in speech. If you download or buy a plugin, you’re free to modify, adapt, and sell the code just as you are with WordPress core as long as you release them under the GPL license. The best way to do this is by writing another plugin that extends the original plugin, but there are plenty of examples of people taking a plugin and writing a new plugin that’s based on it. Since this is open source software, that’s allowed.

GNU operating system

So here’s the idea: WordPress, the plugins, and themes are all open source and published under the GPL license. You’re free to work with and adapt them. But when it comes to the financial aspects of your WordPress site, things are a bit more complicated.

The software itself is free but if you want to run a website, you’ll need server space on which to host it. Unless you have your own servers (and the skills to use them to host a website), that means paying for hosting. A hosting provider like Kinsta will rent you space on their servers that you use to host your WordPress site. They don’t own your site: it’s still yours and you can edit it, customize it, or move it at any time.

Managing servers and providing hosting costs money: there are physical infrastructure and support requirements involved. But it won’t cost you much, though, certainly not when compared to website builders which provide a lot less flexibility.

So How Is WordPress Funded?

Having learned that WordPress is run by a nonprofit foundation and that hundreds of developers contribute to its codebase for free, you may be wondering how it’s possible for this to happen.

After all, it costs money to host the WordPress.org site itself. It costs money to run the infrastructure that enables large teams to coll

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